The assumption that larger brands have better rankings has been around for far too long. This isn’t always the case, however, particularly for non-branded search queries and keywords. As each geographical market caters to different demographics, it can be difficult to streamline individualized online marketing campaigns especially when you’re working with a large number of locations.
Here is how you can optimize your website to rank better for multiple locations:
- Perform Competitor Research
In order to effectively implement SEO in Sugar Land for multiple locations, it is important for you to understand the market and assess your competition. Begin by conducting a simple analysis of your growth, strengths, and weaknesses. Also, evaluate what your competitors are doing well and the areas in which they need to improve.
Performing competitor research will help you better understand the market and implement local SEO campaigns that resonate with your target audience, encouraging them to purchase your products and services.
- Create Location Specific Content
In order to rank in top spots for each of your locations, it is important to create pages and content specifically optimized for each location. Keep in mind that you shouldn’t swap out the city and state name on each page. You also need to ensure that the content for each location is as unique as possible. This helps in creating a more targeted user experience.
To streamline your marketing approach, create a Locations landing page and link it to each individual location page. Creating unique, helpful content for each location page can also prove useful.
- Focus on Link Building
The quality of the backlinks to your website, along with the number of them sends signals to Google about the authority of your website. In order to boost your rankings in local search results, you can focus on earning more authority backlinks from local sites. Another way of earning links from local publications is to sponsor or host events as well as keep local journalists informed when something noteworthy is taking place in your business.
- Avoid Keyword Stuffing
Avoiding keyword stuffing is an important factor to keep in mind when optimizing your site for local searches. If your content is stuffed with keywords it might seem unnatural to readers and Google will be able to pick up on the stuffed text. This goes against Google’s quality guidelines and can end up hurting your business in the long run.
The key to managing multiple locations is to treat each one as a single entity with proper marketing efforts. Since each market is different, some might perform better than the others. With an individualized approach, you will be able to analyze how locations perform independently and are able to identify your trouble markets in terms of traffic, goal completions and rankings. In addition to gaining more visitors, geo-targeting your website can increase conversions. This way you can optimize for both the search engine and the user.